Wednesday, March 18, 2020
This is the Best Way To End An Email to Get the Highest Response Rate
This is the Best Way To End An Email to Get the Highest Response Rate You spend all this time drafting the perfect email and then you stall out as soon as you get to the sign-off. What are you supposed to say? You donââ¬â¢t want to sound too formal or too casual, and thus ruin the whole tone of the email. ââ¬Å"Cheersâ⬠seems too flip, or too British. ââ¬Å"Sincerelyâ⬠soundsâ⬠¦ well, anything but. ââ¬Å"Bestâ⬠feels just bland and boring. And all the possible versions of ââ¬Å"bestâ⬠are overwhelming in and of themselves: ââ¬Å"all best,â⬠ââ¬Å"all the best,â⬠ââ¬Å"all my best,â⬠ââ¬Å"all best wishesâ⬠â⬠¦ itââ¬â¢s enough to drive you mad. All the same, you canââ¬â¢t go without a sign-off, particularly if youââ¬â¢ve opened the email with a salutation. Avoid the minefield by not letting yourself get overly familiar. Stay away from ââ¬Å"xoâ⬠and ââ¬Å"loveâ⬠(obviously) in a professional setting. ââ¬Å"Warmlyâ⬠/â⬠fondlyâ⬠fall into the ââ¬Å"bestâ⬠t rap, while being borderline creepy. ââ¬Å"Yoursâ⬠and ââ¬Å"yours truly,â⬠or anything else with an adjective after ââ¬Å"yours,â⬠sound both fake and formal.Then there are things like ââ¬Å"take careâ⬠(this makes you sound dismissive) and things in the bland ââ¬Å"regardsâ⬠family (too much like ââ¬Å"warmlyâ⬠). You could try ââ¬Å"looking forward to hearing from you,â⬠but thatââ¬â¢s a little presumptuous. Or ââ¬Å"speak soonâ⬠(but only if you plan to).In truth, the best ways to end an email, which have been proven to increase your rate of response by up to 65%, are sign-offs that include the word ââ¬Å"thanks.â⬠So next time youââ¬â¢re stuck, try any variation on these farewells:ââ¬Å"Thanks in advanceâ⬠ââ¬Å"Thanksâ⬠ââ¬Å"Thank youâ⬠If youââ¬â¢re really stuck and canââ¬â¢t make ââ¬Å"thanksâ⬠work, then variations on ââ¬Å"bestâ⬠or even the pretentiously European ââ¬Å"cheersâ⬠will do in a pinch- and still might get you the response you need. But if you can, sign off with gratitude and get results.
Monday, March 2, 2020
5 Sentences That Should Save the Best Until Last
5 Sentences That Should Save the Best Until Last 5 Sentences That Should Save the Best Until Last 5 Sentences That Should Save the Best Until Last By Mark Nichol English is a flexible enough language that a set of words can be ordered in any of several ways to communicate the same idea. However, in writing as in many other human endeavors just because you can doesnââ¬â¢t mean you should. Here are five sentences rendered more effective by positioning the most important information at the end. 1. ââ¬Å"He had told her that his illegal drugs were actually vitamins for months.â⬠This sentence, like many others that include a misplaced modifier, suffers because it reads as if the perpetrator had told someone that the illegal drugs in his possession were vitamins intended as nutritional supplements for the periods of days known as months, after which they were not so intended. This is a ââ¬Å"You know what I meantâ⬠mistake, which is still a mistake. A better rendition one that appropriately positions the modifier directly after the verb it modifies places the key detail in the final position: ââ¬Å"He had told her for months that his illegal drugs were actually vitamins.â⬠2. ââ¬Å"Outdoor illicit drug markets are free of the stuff and crime bosses say they get the credit, not the government.â⬠What is it about drugs and clumsy sentences? The latter part of the sentence implies that crime bosses say that they get one thing (the credit) and not the other (the government). What the sentence means is that crime bosses are taking credit for the absence of a substance from illicit drug markets; they, not the government, they claim, are responsible for the beneficial result. Placing the two contenders for credit in contrasting parallel, as I did in the previous sentence (and inserting a helpful comma between the two independent clauses), improves the sentence structure and clarifies the meaning: ââ¬Å"Outdoor illicit drug markets are free of the stuff, and crime bosses say they, not the government, should get the credit.â⬠3. ââ¬Å"He was a member of the team during that series but did not play due to a concussion.â⬠ââ¬Å"He . . . did not play due to a concussionâ⬠invites the question ââ¬Å"Why did he play?â⬠But the concussion is the cause of his nonparticipation in the series. The intended meaning becomes clear if the phrase ââ¬Å"due to a concussionâ⬠is inserted as an interjection before the key fact (ââ¬Å"he . . . did not playâ⬠), rather than confusingly appended to it: ââ¬Å"He was a member of the team during that series but, due to a concussion, did not play.â⬠4. ââ¬Å"Itââ¬â¢s not just losing in the regular season that strengthens your core, but losing in the playoffs as well.â⬠The correction to this sentence may seem to contradict the point of this post. Isnââ¬â¢t ââ¬Å"losing in the playoffs,â⬠rather than ââ¬Å"losing in the regular season,â⬠the point of the statement? Actually, as demonstrated in the previous sentence, contrasting phrases are best positioned together in the midst of a sentence. The key detail is what the two types of losing have in common: ââ¬Å"Itââ¬â¢s not just losing in the regular season, but losing in the playoffs as well, that strengthens your core.â⬠5. ââ¬Å"The longer she stayed, the more interesting and meaningful the experience became, despite the hardships involved.â⬠The false key, however, isnââ¬â¢t always best relegated to the midst of the sentence. Sometimes itââ¬â¢s best to get it out of the way at the beginning: ââ¬Å"Despite the hardships involved, the longer she stayed, the more interesting and meaningful the experience became.â⬠Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:10 Rules for Writing Numbers and NumeralsItalicizing Foreign WordsOne Scissor?
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